Liv Jay founded Lil Jaybird Boutique in the Fall of 2020. The company name originated from a long ago nickname given by her late Grandma Jay Jackson. Her Grandma would always address her cards and letters to Liv over the years as "My Little Jaybird." A Jaybird, also known as a Blue Jay, was ironically Grandma Jay's favorite bird. She loved her granddaughter Liv more than anything, and wanted to give her the world. Grandma Jay will forever be remembered through the journey of Lil Jaybird Boutique.